ART DIRECTION

The development of concepts for visual branding and visual identities comes naturally to me. My brain is wired so that, no matter where I go, I detect trends and find inspiration for design, style, colours and overall visuals for creative projects. Whether the format is moving or still image, live or handdrawn, posters, photo shoots, or music videos, every nuance matters to me.

Additionally, I have studied Art Direction for Film at Central Saint Martins in London, exploring key aspects of screen design. The course strengthened my talent for script analysis and interpretation, project research, development of concepts, design approaches and finding interesting ways of presenting ideas. The studies also gave me an introductory knowledge of model making and technical drawing, as well as an insight into the work processes in an art department. 

Since 2013 I have run my own design and illustration business, focusing on original artwork, commercial work for the music industry, and limited edition art prints.​

KEY SKILLS - ART DIRECTION

x Concept development and research.

x Visual branding and identities.

x Continuous and proactive ideation.

x Presenting ideas through tangible examples such as drawings, mood boards, storyboards, and models.

x Detecting new trends in the visual marketing of music, entertainment, and experiences.

ON THE JOB - ART DIRECTION

I picture myself in the culture, entertainment or experience industry, taking on projects in marketing and PR for artists, events, and experiences. 

I would thrive planning and coordinating tours and events, managing fan or audience engagement for an artist, a sports team, or a cultural experience, as well as developing the visual storytelling surrounding a brand in the fields of music, art, fashion, film, theatre or cultural heritage.

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hellopernilleeriksen@gmail.com  |  +44 (0)7931 961101

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