Pernille EriksenCONTENT CREATIONContent creation is about understanding your audience. Through ten years in marketing, PR, and journalism, I have gained hands-on experience
Pernille EriksenART DIRECTIONThe development of concepts for visual storytelling and identities comes naturally to me. No matter where I go, I detect trends and find ins
Pernille EriksenCOPYWRITINGTelling a great story plays a central part in my career. Not only has it been part of most jobs I have had - I love carefully choosing written or spoken words that will capture the audience. Whether I am writing a script or an Instagram caption, it is important to me that my words will make people wonder, laugh, and linger. No string of words is too short for it to be captivating. KEY SKILLS A highly creative writer and out-of-the-box thinker Impeccable communication skills.
Pernille EriksenPUBLICITYGreat publicity takes genuine passion. The ideal job for me is one where I can combine my PR and marketing skills with my passion for culture, art, and entertainment. With ten years of professional experience in a combination of PR, marketing, and journalism, I can contribute with thorough knowledge of what the media will request while excelling in the development and implementation of online and offline publicity strategies. I have worked in the culture and entertainment pre
Pernille EriksenILLUSTRATIONILLUSTRATOR is a title I carry out of pure, unfiltered passion. With a constant itch to create, ideas come flowing organically, and I work tirelessly to catch up to new concepts I came up with three weeks ago. I specialise in creating fine art prints, and my main inspiration is music. When I come across an artist who resonates with me, it feels like bursting open a dam to an explosion of new ideas. Such has been my experience with for instance The Beatles and Jack White, whic
Pernille EriksenAUDIENCE AND FAN ENGAGEMENTWhat drives a fan? Replace the word 'fan' with 'expert' and see what happens. Fans are passionate and excitable, with a deep understanding of the artistry. In music, for instance, these are the consumers who often make up a band’s core constituency, spending money on albums, concert tickets, merchandise and meet-and-greets, and who gather on social media and online forums, which they see as safe spaces where they can talk about everything and form friendships that span the gl
Pernille EriksenPRODUCTION MANAGEMENTI have ten years of experience in managing end-to-end production processes, from planning, scoping the task and balancing expectations, to operational production, delivery, and follow-up. With me, you get a proactive, reliable producer and a safe hand in managing business processes. My experience covers the fields of directing shoots on location, co-operating with talent, camera crew and other staff; content production for broadcast and digital platforms; and theatre producti
Pernille EriksenRESEARCHResearch is at the centre of everything I do. Whether I am cutting a promo, writing a piece, or designing a concert poster, I go the extra mile to understand the story and the audience. This approach has been cultivated further through my time in academia and journalism. I make sure that what I deliver reflects my research. I have taken deep dives to understand fan culture, taken lessons in particle physics in preparation for creating publicity directed at a wide audience, an