Content production is about understanding your audience. Through ten years in marketing, PR, and journalism, I have gained solid hands-on experience in producing original multi-platform content for digital and broadcast. I combine my marketing experience and journalistic research skills in my aim to set the trends while striving to reach new and existing users with bespoke content.
I deliver content for a wide range of platforms and channels on digital and traditional media. With a multifaceted skillset, I produce many different types of content, including but not limited to short-form videos, blog posts, VO's, copy, illustrations, radio spots, stills - and even fairytales.
Consumers continue to shift how they want to consume content, and new tools and techniques are launched at a rapid pace.
From years in this environment, I have become a versatile and agile Content Producer with a forward-thinking, innovative and open-minded approach when it comes to utilizing various channels and adapting content to an ever-changing media landscape.
KEY SKILLS - CONTENT CREATION
x Research, combined with a highly empathetic nature, means I achieve a deep understanding of the audience
x This approach allows me to create tailor-made content, for a wide range of channels, across different countries, cultures, platforms, and devices
x Writing scripts, commissioning graphics and directing voice-overs
x Offline editing in Premiere, basic Photoshop
x Collaborating with audio engineers, editors, graphic designers, VO artists, and other teams and stakeholders
x Versatile and agile approach, problem-solving mindset
ON THE JOB - CONTENT CREATION
With ten years' experience in marketing and PR, I continue to picture myself in the culture, entertainment and experience industries, taking on projects in marketing and PR for artists, events, and experiences. I would thrive planning and coordinating tours and events, managing fan or audience engagement for an artist, a sports team, or a cultural experience, as well as developing the storytelling surrounding a brand in the fields of music, art, fashion, film, theatre or cultural heritage.