I produced the full Scandinavian launch campaign for a new show on The Walt Disney Company's digital and on-air channels.
This original, multi-platform, multi-language campaign consisted of a launch trailer, several promos for broadcast and digital, and creative assets for The Disney Channel App and SoMe, including YouTube, Instagram, and SnapChat.
This is the launch trailer from that campaign.
Within just three days, this launch trailer reached 25K views on Disney Channel's Swedish YouTube channel. Following its popularity, it was decided to change the list of shows in that year's winter campaign to incorporate this show. After one month, the number of views for this trailer on Disney's Scandinavian YouTube channels had reached
Denmark: 64K views (10K channel subscribers)
Sweden: 58K views (78K channel subscribers)
Norway: 6K views (6K channel subscribers)
Producer and Offline: Pernille Eriksen
Online: Allan Williams
GFX: Tom Holmes
Audio: Paul Emons
VO Artist: Jenny Gannon
Music: Audio Network
Platform: YouTube and On-Air
Language versions: English, Swedish, Norwegian and Danish