top of page


The Beatles statue by Pier Head in Liverpool
Pretending to be Brian Epstein at The Beatles statue by Pier Head in Liverpool.

I live for cultural experiences. My best times are spent exploring a new city, front row at a concert, or immersed in the mind of an artist at a museum. Being a dedicated explorer of new places and a passionate fan myself, I understand audience and fan culture, whether it is directed at a city, a band, a film, a designer, or a sports team.

That is why I continue to picture myself taking on projects in marketing and PR for a brand in the fields of music, film, art, fashion, theatre, sport or cultural heritage.

I would thrive in an outgoing role, managing fan or audience engagement, developing the storytelling surrounding a brand, as well as planning and coordinating tours and events, with the ability to travel 75 per cent of the time.

​My experience reflects professional agility and a can-do attitude which has prepared me for new challenges and responsibilities with every job.

Originally from Denmark, my international mindset has found a sense of belonging in London, where I have lived for a couple of years. Cities like Liverpool and Detroit also resonate with me, because of the resilience, entrepreneurial spirit and brazen humour of their citizens. It is no coincidence that some of the biggest influences in my professional work and personal life come from these places.

My passion for music, entertainment, and exploring new places means I have followed visual branding within these fields from a personal, passionate and professional perspective for as long as I can remember.

Combined with ten years of professional experience in marketing and PR - a substantial part of it spent in the entertainment industry - I have a deep understanding of the role of visual media in the context of music, entertainment, and experience marketing.

  • Strong passion for music, culture, art, and design

  • An eloquent communicator with outstanding interpersonal skills

  • Full of ideas, ability to see potential and possibility most everywhere. I prefer to see things not as they are but as they could be

  • Driven to push the limits. Using my ideas to fuel consistent action

  • Vivid imagination combined with a desire for practical solutions

Related Posts

See All


Content creation is about understanding your audience. Through ten years in marketing, PR, and journalism, I have gained hands-on experience


The development of concepts for visual storytelling and identities comes naturally to me. No matter where I go, I detect trends and find ins


Telling a great story plays a central part in my career. Not only has it been part of most jobs I have had - I love carefully choosing written or spoken words that will capture the audience. Whether


bottom of page