I was both Producer, Scriptwriter and VO Artist on several spots for TV, radio, Facebook and YouTube about major, infrastructural changes in a town of 200.000 people. I was in charge of the marketing strategy, writing scripts, directing shoots, voicing VOs, and directing the editor and audio engineer. This video is the spot for YouTube.
Due to a well-planned social media strategy, during the first week after its release, the campaign was watched by more than 31.000 unique users on Facebook and received more than 16.000 unique views on YouTube.
Producer, Scriptwriter, VO Artist: Pernille Eriksen
Platform: On Air, YouTube, Facebook, and radio