My passion for music, entertainment, and exploring new places means I have followed visual branding within these fields from a personal, passionate and professional perspective for as long as I can remember.
Combined with ten years of professional experience as a visual storyteller, a substantial part of it spent in the entertainment industry, I have a deep understanding of the role of visual media in the context of music, entertainment, and experience marketing.
KEY SKILLS - VISUAL STORYTELLING
x Identifying backstory, audience, and goals.
x Creating compelling narratives, placing the audience at the heart of the story, delivering an emotional visual media experience.
x Strong focus on the importance of production design whether for an event, promo spot or poster, including lighting, colours, typography, environment, vibe.
x Vivid imagination, out-of-the-box thinking.
x Excellent understanding of the mixture of image and copy.
x Focus on branding experiences rather than product/service functions.
x Using storytelling techniques to entertain the audience instead of interrupting them with sales pitches.
ON THE JOB - VISUAL STORYTELLING
I picture myself in the culture, entertainment or experience industry, taking on projects in marketing and PR for artists, events, and experiences.
I would thrive planning and coordinating tours and events, managing fan or audience engagement for an artist, a sports team, or a cultural experience, as well as developing the visual storytelling surrounding a brand in the fields of music, art, fashion, film, theatre or cultural heritage.